When the Music Stops

By on Feb 11, 2010 in Tinseltown | 5 comments

For a recent homework assignment, our professor wanted us to watch three consecutive hours of television on any cable channel. Of course I procrastinated and had to pick from the offerings on the last possible day. I chose to watch the midday Wednesday MTV lineup, which were amusing if not insipid episodes of Disaster Date and True Life. When it came time to analyze the programming, I ruminated on MTV’s current situation. But first, here’s a little state-of-the-network address. The channel is operated by MTV Networks, which, along with BET Networks, is a part of Viacom. MTV Networks, in turn, also owns MTV2, mtvU, MTV Tr3s, VH1, VH1 Classic, VH1 Soul, CMT, Logo, Nickelodeon, Nick at Nite, Noggin, The N, Comedy Central, TV Land, and Spike TV. The Viacom website boasts that the singular channel MTV reaches 508 million households across a variety of platforms and that the...