Per usual, all five of the Emmy nominees for Main Title Design are stellar achievements—and nice counterpoints to the the title card some shows display in lieu of an actual sequence. But the most captivating of these year’s contenders is the one Digital Kitchen designed for HBO’s True Blood.
Pulsating, lascivious, and kinetic, the sequence is a whirlwind tour of the South—its culture, its environment, and its seedy underbelly. I love so much about this sequence: the music (Jace Everett’s “Bad Things”); the rough-hewn, custom-made typeface; the frenetic editing; the images of life and death, the juxtaposition of religious and sexual ecstasy, et cetera, et cetera. See for yourself:
And, if you’re interested in how Digital Kitchen developed this magnum opus, you may find Creative League’s “Making Of” article (from whence the title of this post came!) and its accompanying video interesting.